Luma Dream Machine in 2026: pricing, free plan and Ray3.2
Luma Dream Machine is now just Luma: the old address redirects to Luma's app, where its Ray3.2 model makes 5- or 10-second clips at up to 1080p HDR. Luma is free to try (credit amount not published), paid plans start at $30/mo for 10,000 credits, and commercial use requires a paid plan. A 5-second Ray3.2 clip costs 20 credits in draft and 400 at 1080p.
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By signing up you agree we email you WhichClip tips. Unsubscribe anytime. Questions: borderlessdesk.hello@gmail.comWhat happened to Dream Machine
Luma's old Dream Machine address (lumalabs.ai/dream-machine) now redirects to lumalabs.ai/app, which Luma presents as its creative agent workspace. Inside it you can use Luma's own video model Ray3.2 plus third-party models such as Veo, Kling, Seedance and MiniMax (per Luma's AI video generator page). Luma announced Ray3.2 on June 9, 2026.
Luma plans (checked 2026-10-26)
| Plan | Price | Credits / month | Commercial use |
|---|---|---|---|
| Free | $0 (“Luma is free to try”) | Not published | No. Terms allow commercial use only for output made under a paid subscription that permits it |
| Plus | $30/mo ($300 billed yearly) | 10,000 | Yes, listed on the plan |
| Pro | $90/mo ($900 billed yearly) | 40,000 | Everything in Plus |
| Ultra | $300/mo ($3,000 billed yearly) | 150,000 | Everything in Pro |
| Team / Enterprise | Contact sales | Shared team credits | — |
Ray3.2 credit costs (per Luma's Ray page)
| Task | Draft (360p) | 540p | 720p | 1080p |
|---|---|---|---|---|
| Text/image-to-video, 5s | 20 | 50 | 100 | 400 |
| Text/image-to-video, 10s | 60 | 150 | 300 | 1,200 |
| Video-to-video, 5s | 180 | 240 | 360 | 720 |
| Reframe (per second) | 10 | 20 | 40 | 120 |
What $30 Plus buys (our math from Luma's numbers)
| Clip | Credits each | Clips from 10,000 credits |
|---|---|---|
| Ray3.2 5s draft | 20 | 500 |
| Ray3.2 5s 720p | 100 | 100 |
| Ray3.2 5s 1080p | 400 | 25 |
| Ray3.14 5s 720p (20/sec) | 100 | 100 |
| Kling 4.0 5s 720p on Luma (53/sec) | 265 | 37 |
| Veo 3.1 5s 720p with audio on Luma (280/sec) | 1,400 | 7 |
Ray3.2 facts
| Ray3.2 (per Luma FAQ) | |
|---|---|
| Clip length | 5 or 10 seconds native. Modify Video up to 20 seconds |
| Resolution | Native 1080p, 16-bit HDR, EXR export. Upscale to 4K available |
| Aspect ratios | 9:16, 3:4, 1:1, 4:3, 16:9, 21:9 |
| Keyframes | Up to 16 for image-to-video |
| Native audio | No for text/image-to-video. Add voice and music separately (Seedance 2.5 in Luma does generate audio) |
| Failed generations | Credits returned |
| API | Yes |
Luma vs Flow vs Kling vs Runway
| Luma | Google Flow | Kling | Runway | |
|---|---|---|---|---|
| Free | Free to try (amount Not published) | 50 credits a day | Daily login credits (amount Not published) | 125 credits, one time |
| Entry paid | $30/mo, 10,000 credits | Google AI Plus (+200 Flow credits/mo) | Not published in fetchable text | $12/mo yearly, 625 credits |
| Best at | Control: keyframes, reframe, HDR/EXR, multi-model | Most free clips, Veo audio | Realistic motion, long clips | Editing real footage |
- Pick Luma if you need frame-level control, many aspect ratios from one shot, or HDR/EXR for post-production, and you'll pay $30+.
- Pick Google Flow if you want the most free video today.
- Pick Kling for realistic image-to-video with long clips.
- Draft in Luma at 360p (20 credits per 5s) and render only the winner at 1080p (400). That's a 20× gap.
FAQ
Is Luma Dream Machine still available?
The lumalabs.ai/dream-machine address now redirects to lumalabs.ai/app, Luma's creative agent workspace, where you generate video with Ray3.2 and other models (checked 2026-10-26).
Is Luma Dream Machine free?
Luma says it's “free to try”, but it doesn't publish how many free credits you get. Paid plans start at $30 a month for 10,000 credits (Plus), $300 billed yearly.
How much does a Luma video cost?
A 5-second Ray3.2 text- or image-to-video clip costs 20 credits in draft, 50 at 540p, 100 at 720p and 400 at 1080p. HDR doubles it and HDR + EXR triples it.
Can I use Luma videos commercially on the free plan?
No. Luma's Terms say you can use Output commercially only if it was made during an active paid subscription that allows commercial use. The Plus plan lists commercial use.
Does Luma Ray3.2 make 9:16 vertical video?
Yes. Luma's Ray3.2 FAQ lists 9:16, 3:4, 1:1, 4:3, 16:9 and 21:9, with 5- or 10-second native generations.
Does Luma generate audio?
Ray3.2 text-to-video and image-to-video don't generate audio natively. Luma adds voice, music and sound effects as a separate step, and Seedance 2.5 inside Luma generates video with audio.
Sources
Vendor pages fetched 2026-10-26 (Dubai). Prices and credits change. Check the vendor page before you pay.
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